As the Graphic Designer at Lulu Guinness, I worked between various departments within the company, but mainly with the Marketing and E-commerce teams. I created all the online and offline marketing material, from website and social media graphics and email newsletters, to instore POS, store window visuals in the UK and Internationally, as well as the seasonal Lookbooks.
Images from the SS17 Lookbook
Photos of the Christmas window display in the hero Covent Garden store
Creating emails was a large part of my job at Lulu, sending them out multiple times on a weekly basis. Creating all assets for the website was also a key element. This included all homepage slides, product imagery, category banners and anything for the blog.