OFFLINE MARKETING - PRINT

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Lulu Guinness

_{As the Graphic Designer at Lulu Guinness, I created all of their online and offline marketing material, including seasonal look books, web banners, social graphics, email newsletters, instore POS and store window visuals in the UK and Internationally.} 

_{Images from the Spring/Summer Lookbook}

_{Photos of the Christmas window display in the hero Covent Garden store}

Purflo 2020 Lookbook  

Doddie Weir & Rob Burrow's 7&5 Charity Gin

After memorable and successful rugby careers, both Rob Burrow MBE and Doddie Weir OBE were sadly diagnosed with Motor Neuron Disease (MND). Since then, they have united to use the passion and positivity that made them rugby greats to raise awareness and seek ways to further MND research with the aim of finding a cure. This unbelievable determination and grit have led them to launch 7&5 Charity Gin. Named after the combined playing numbers of Rob (7) and Doddie (5), all profits from sales of the product will go towards MND research.

I worked with marketing agency, The Fabl to create a label for this gin bottle, that encapsulated both the incredible men behind the product, Rob & Doddie’s successful careers in rugby and their moto, “It can’t sap your spirit”. For this, they wanted a particular style of illustration for the label, which incorporated depictions of both ROb and Doddie, along with elements of their beloved game of rugby, their teams and their moto. I design was hand drawn first, then taken into illustrator where I created it digitally, ready for print.