I do a bit of everything when it comes to design and I like that. It means no project is the same. Over my career, I’ve developed multiple skills, from graphic development within marketing and e-commerce, to designing and creating repeat print patterns for textile products - allowing me to make use of my training in illustration.
produced online and offline content for a mix of brands, within the baby and nursery industry, the fashion world,
at the luxury handbag retailer Lulu Guinness and jewellery brand, Toolally, as well as activewear brand, Pocket Sport.
If you like what you see and have any projects you’d like to chat with me about, I’d love to hear from you.
Purflo is a small Baby & Nursery brand, selling accessories and nursery furniture. I worked there for 3 years as their Creative Designer. I was involved in
lots of different areas of the company, but one of my main roles was working with production, creating unique print and pattern designs for all new products. I’d be given a brief, which I would create rough sketches for by hand and then take into Illustrator to create a digital repeat pattern. These patterns were used across a multitude of products, such as muslins, sleeping bags and beds. These designs are still used on their products today.
Giraffe & Zebras
OFFLINE MARKETING - PRINT
As the Graphic Designer at Lulu Guinness, I created all of their online and offline marketing material, including seasonal look books, web banners, social graphics, email newsletters, instore POS and store window visuals in the UK and Internationally.
Images from the Spring/Summer Lookbook
Photos of the Christmas window display in the hero Covent Garden store
Purflo 2020 Lookbook
Doddie Weir & Rob Burrow's 7&5 Charity Gin
After memorable and successful rugby careers, both Rob Burrow MBE and Doddie Weir OBE were sadly diagnosed with Motor Neuron Disease (MND). Since then, they have united to use the passion and positivity that made them rugby greats to raise awareness and seek ways to further MND research with the aim of finding a cure. This unbelievable determination and grit have led them to launch 7&5 Charity Gin. Named after the combined playing numbers of Rob (7) and Doddie (5), all profits from sales of the product will go towards MND research.
I worked with marketing agency, The Fabl to create a label for this gin bottle, that encapsulated both the incredible men behind the product, Rob & Doddie’s successful careers in rugby and their moto, “It can’t sap your spirit”. For this, they wanted a particular style of illustration for the label, which incorporated depictions of both ROb and Doddie, along with elements of their beloved game of rugby, their teams and their moto. I design was hand drawn first, then taken into illustrator where I created it digitally, ready for print.
I was approached to create a brand identity for a new business focused on curating products specifically targetted at women with different types of curly hair. The brand needed an ownable style and pallete to compete in a highly competitive social market.