About Me


Hello! I’m Jen, thanks for dropping by. 

I’m a Freelance Illustrator and Graphic Designer.  

I do a bit of everything when it comes to design and I like that. It means no project is the same. Over my career, I’ve developed multiple skills, from graphic development within marketing and e-commerce, to designing and creating repeat print patterns for textile products - allowing me to make use of my training in illustration. 

I’ve produced content for a mix of brands, within the baby and nursery industry, the fashion world, at the luxury handbag retailer Lulu Guinness. and currently freelancing for activewear brand, Pocket Sport.


If you like what you see and have any projects you’d like to chat with me about, I’d love to hear from you.



︎ jennifer.speed-andrews@hotmail.co.uk









PURFLO




Purflo is a small Baby & Nursery brand. Selling accessories such as muslins and sleeping bags, so nursery furniture. There, I was their Creative Designer. My role meant that I was involved in lots of different areas of the company. I created all online and offline marketing graphics, for web and social media content, press, adverts, catalogues, leaflets and packaging. I also worked with production, creating unique print and pattern designs for all new products. I organised still life, lifestyle and creative photoshoots for each range, from planning the location and finding the models, to booking the photographer and crafting the shots we need.

As my job was quite varied, I have developed good time management skills, and have the ability to identify and prioritise key tasks when required.



Print & Pattern




Jungle









Botanical






Giraffe & Zebras



Packaging



At the beginning of 2020, Purflo went under a complete brand overhaul, including the packaging for each and every one of its products. I worked closely with the Creative Director and Marketing team to create new packaging that fell in line with the new brand guidelines, as well as ensuring all essential and important health and safety information was included.



I created the templates for the packaging from scratch, with each one being a completely different shape and size for every product. I ensured that the dimensions for every box were perfect, whilst making sure the aesthetic appearance was clean and on brand.




Catalogues



Front and back images from the Purflo 2019 concertina style catalogue










Print & Pattern




Jungle









Botanical






Giraffe & Zebras

















LULU GUINNESS


As the Graphic Designer at Lulu Guinness, I worked between various departments within the company, but mainly with the Marketing and E-commerce teams. I created all the online and offline marketing material, from website and social media graphics and email newsletters, to instore POS, store window visuals in the UK and Internationally, as well as the seasonal Lookbooks. 



Images from the SS17 Lookbook



Photos of the Christmas window display in the hero Covent Garden store







Email Marketing


Creating emails was a large part of my job at Lulu, sending them out multiple times on a weekly basis. Creating all assets for the website was also a key element. This included all homepage slides, product imagery, category banners and anything for the blog.